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6 Ways you are undermining your email campaigns

Are you getting the results you expect from your email campaigns? Many of us shoot ourselves in the foot because we haven’t thought through what is needed.

Here is a really helpful article that highlights 6 problem areas and what you can do to fix them:

These six items are as follows:

  1. You don’t have a clearly defined idea of what you’re trying to accomplish.
  2. You haven’t clearly defined who you’re trying to influence.
  3. You’re mixing your messages.
  4. Your style is putting people off.
  5. Your emails don’t lead people to where they can make a transaction.
  6. You’re sending your emails at all the wrong times.

As you read this, you will realize that these same 6 items are weaknesses in Social Media too. Think about these the next time you are posting something on LinkedIn, Facebook, or Twitter.

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