Are you getting the results you expect from your email campaigns? Many of us shoot ourselves in the foot because we haven’t thought through what is needed.
Here is a really helpful article that highlights 6 problem areas and what you can do to fix them:
These six items are as follows:
- You don’t have a clearly defined idea of what you’re trying to accomplish.
- You haven’t clearly defined who you’re trying to influence.
- You’re mixing your messages.
- Your style is putting people off.
- Your emails don’t lead people to where they can make a transaction.
- You’re sending your emails at all the wrong times.
As you read this, you will realize that these same 6 items are weaknesses in Social Media too. Think about these the next time you are posting something on LinkedIn, Facebook, or Twitter.