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Pinterest – Pin it to unlock it

We all love contests and games where we can get something at a discounted price. Although maybe your offer isn’t a discount. Maybe it’s to get something free as a bonus when they buy your product or service.

A couple companies have a new strategy on Pinterest. They show a photo of the discount or offered item. And specify that people need to repin it 100 times (or whatever number of repins you want) to unlock the secret on how to get it. Maybe that secret is:
– a specific landing page
– a special code to be entered during checkout
– to call a special phone number
– to text a word somewhere

Here is an example:  Beauty.com will be announcing a giveaway to an upcoming event. But first they want 500 repins.

Why repins? Repins are like word of mouth advertising. When you REPIN, you are pinning that photo to one of YOUR boards. Now, your followers will also see that photo. They may also be interested and want to repin it. And then their followers see it.

What a great way to spread your message and get lots of people seeing it.

Of course, once your repin limit is reached, you should have lots of interested people ready to take action to get your offer.

One last tip – Lets say you want to do something like a Buy one get one free offer. Or Buy Three and get one free. That free item doesn’t necessarily need to be yours. Partner with someone else. Offer their item for free or at a discount when someone buys yours. And maybe your partner can do the same with your product or service.

Have fun with it.

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