Archive for October, 2011

23
Oct

Got a special event coming up?

Posted By social media in Search Engine Tips

Use Eventbright.com.   When you setup your event, Eventbright helps to spread the word.  Your event details are shared with the search engines.  And its made available to some other event sites, such as eventful.com.

While it is vital to spread the word on your event to maximize attendance, Eventbright offers several other benefits too….

- Eventbrite has a good calendar widget to include on your website.  That way your website visitors can see your upcoming events.

- Easily offer online registration to your event and sell tickets online.

- You get automatic name badges and check-in lists.

- Free events are free on Eventbright.  Are you collecting money for your event?  Then there is a small transaction fee for each ticket sold.  Setup is free.  No monthly fees.

- As part of setting up your event, you supply your Website.  That means your Event  helps your ranking in the search engines.  The more events you have, the more your ranking improves.

- Events can be shared on Social Media.

You can join Eventbright for free.  Help people find your event and your website.

15
Oct

How to search on Twitter

Posted By social media in General Tips

Using Twitter’s own search tool, you have more control over what you can search for. And you can search without needing to join Twitter.

Twitter search box

If you simply enter the words NEW and CAR, you’ll find tweets with those words somewhere in it.  Maybe you want to search for the exact phrase “NEW CAR“, just use quotes as shown.

Would you like to search near a specific city or town? Try this…“new car” near:phoenix    You’ll get a list of tweets from Phoenix containing the exact phrase “new car”.

You can even shrink or expand your search area by adding within:??mi, like this… “iphone” near:phoenix within:100mi

This will search the larger metro phoenix area for tweets containing iphone.

Your search will include tweets from the last few days. But let it run, unattended, and new tweets that match your search will pop up.

Try it and see.

If you want to change your search criteria, just click on REFINE RESULTS. Twitter provides an easy to use form to add or change what you want.

Have fun with this.

Follow me on Twitter

9
Oct

Search Twitter easily

Posted By social media in General Tips

Twitter is a popular tool for sharing information and for finding Leads.    It might surprise you to learn that there is more than 100,000 Tweets sent every MINUTE.

Look here to see more stats on Twitter usage.

So how can you use it to find Leads?  There is a free tool called NearbyTweets.   With it, you can search for a specific topic within a city.  It’s really easy to use, and you don’t even need to have a Twitter account.

Just provide the city you are interested in, and the word(s) you want to search for.   Keep in mind this is a primitive search.  The words you enter can appear anywhere in the Tweet.  Even if you try to search for a specific phrase, like “new car”, NearbyTweets will display Tweets with NEW and CAR anywhere in the Tweet.

Now to find some leads, lets search in Phoenix AZ for DOG.  It doesn’t matter if you use capital letters, it will match words regardless of capital letters.  You may see some tweets of frustrated people with dog issues along with sales announcements on dog items.  Try using a word for your line of business.  You are likely to find people who need your product or service.   Keep trying other words to see what is working best to help identify the best Leads for you.

You can do a search like this on Twitter too.  And Twitter provides more advanced search options.  I will cover that in another Post.

Follow me on Twitter

4
Oct

Facebook photos – choose wisely

Posted By social media in Facebook Tips

On your Facebook Business Page, you have your Wall. A place for you and your Customers to share information and leave feedback.

Across the top is an area for 5 photos. You may have noticed that the photos come from your Facebook albums. And they are displayed in a random order. So each time your Business page is displayed the order of your photos change.

This area of 5 photos can be used to your advantage. Think about what message you want to convey. Choose your photos wisely, to convey that message.

Remember that your photos will be presented randomly, so each photo should contribute to your message regardless of their order.

Some ideas to consider…
- Do you have a special offer?
- Is there a special day or event coming?
- Is there a special person or group?
- How about a featured product or new product announcement?
- Maybe new branding?

All of these can be shown as pictures. To see an example, checkout Hanes Facebook Page. They regularly change their photos as their message changes.

Do more than litter your wall with stale photos. Choose them with purpose. Use them to your advantage.