Now, you can do all that with SMS text messaging.  Although you want to keep your message and call to action short and to the point.  But the advantage is huge.  Your customers will read your message faster.   Just as you read your text messages right away – almost as soon as you get them.  Right?

It’s easy to collect email addresses – but how do you collect phone numbers?

I created 3 demonstrations to help show how you can get phone numbers.

• A QR Code
• A standard text message
• A signup form, like you would see for a newsletter

Each demonstration sends an immediate text message back to the person, for them to read and take action.  Try them out to see how easy it is.

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Now Facebook helps with allowing you to schedule your posts in advance. Which can also help to maximize your views and conversations.

Here is a great article that explains how to schedule on Facebook, along with some other tips.

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Your profile picture is your first impression.  And a necessary item in building trust. Consider how your Profile picture looks today.

Is it missing? Or is it the generic shadow, like you see on Facebook?  That could make

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All of these hurt your ability to build trust.

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Lots of people like to use a picture of a pet or other animal. That is better than no picture.  But its still not the best if you are serious about finding customers and building trust.

Your best option is to use a real picture of yourself.  You dont need to be a model or have a glamour shot.  A simple picture is all you need.  Have fun with it if you want.  This will get you on the right track to building trust, and help with you with  that first impression. 

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A couple companies have a new strategy on Pinterest. They show a photo of the discount or offered item. And specify that people need to repin it 100 times (or whatever number of repins you want) to unlock the secret on how to get it. Maybe that secret is:
- a specific landing page
- a special code to be entered during checkout
- to call a special phone number
- to text a word somewhere

Here is an example:  Beauty.com will be announcing a giveaway to an upcoming event. But first they want 500 repins.

Why repins? Repins are like word of mouth advertising. When you REPIN, you are pinning that photo to one of YOUR boards. Now, your followers will also see that photo. They may also be interested and want to repin it. And then their followers see it.

What a great way to spread your message and get lots of people seeing it.

Of course, once your repin limit is reached, you should have lots of interested people ready to take action to get your offer.

One last tip – Lets say you want to do something like a Buy one get one free offer. Or Buy Three and get one free. That free item doesn’t necessarily need to be yours. Partner with someone else. Offer their item for free or at a discount when someone buys yours. And maybe your partner can do the same with your product or service.

Have fun with it.

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Here is a really helpful article that highlights 6 problem areas and what you can do to fix them:

These six items are as follows:

1. You don’t have a clearly defined idea of what you’re trying to accomplish.
2. You haven’t clearly defined who you’re trying to influence.
3. You’re mixing your messages.
4. Your style is putting people off.
5. Your emails don’t lead people to where they can make a transaction.
6. You’re sending your emails at all the wrong times.

As you read this, you will realize that these same 6 items are weaknesses in Social Media too. Think about these the next time you are posting something on LinkedIn, Facebook, or Twitter.

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There are lots of scheduling tools availalble.  Here is one I use.  ScheduleOnce.com.

There is a free plan for an online calendar with basic scheduling capabilities. You can get advanced features for as low as $5 per month.  Very affordable.

They built it to work seemlessly with Google’s calendar.  There are other scheduling products that work great with Yahoo.

You can see what my appointment calendar looks like.  You can see that none of my appointment details are exposed. Only what days and times are available for a future appointmemt.

Your website works around the clock for you.  And your Customers can be on your Website at any time.  Use an appointment scheduler to save yourself some time and reach customers that you might have missed during normal business hours.

Remember, Facebook has made it clear that the cover image is NOT the place for a call to action. See the previous cover image tip.

So where do we put the call to action? On the App images. They are also called App thumbnails.

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Do you want to use words? Or a picture? Facebook doesnt care. So use your imagination to create something that will grab the attention of your Fan. Something that will get your Fan to CLICK on it.

We each get 12 App locations and 4 of them show under the Cover image. The other 8 App locations will appear when you click on the down arrow, on the right side of your displayed Apps.

You can add custom images, as well as change the label that shows below the image. You simply click on the down arrow, on the right side of your displayed Apps, then hover with your mouse pointer over the app you want to change. A pencil will appear in the upper right corner. Click it then choose edit settings.There you can change both the text label as well as the image.

All your Apps can be moved around too. All but the photos App. The photos App shows the latest image that you uploaded. Although you cant move the App, you can control what shows there. Just make sure your call to action image is uploaded last, and it will show.

Have fun with creating and choosing your App images.

I’m sure there are several reasons why some people don’t “Get it”. But I think the biggest is because they haven’t tried it.

With Twitter, the messages are short. 140 characters. Perfect for people who primarily do lots of texting and like the brevity of Twitter communication.  The best way to understand it is to try it.

Here is a great article on Twitter.  4 Ways to Grow a Twitter Following That Matters

I like #3 the best.  Just like all the social media tools, Engagement is the most important aspect. Twitter included. But first you need to get some people following you.  Or like the article says – jump into a conversation to add your own viewpoint.

Which do you like best?

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