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4 Ways to Grow Your Business with Elasticsearch

One of the most critical decisions that you will have to make for your business data is getting the right storage and search tool. There are tools which are much better than others when it comes to the creation of relationships between data. At the same time, there are other tools which excel at assessing vast amounts of data and making sense of it for later retrieval and use. Elasticsearch is one of the latest and most efficient data storage and search tools. Here are four ways which you can use Elasticsearch to grow and develop your business into what you always wanted.

Getting Critical Business Intelligence Data

One of the reasons why you will need elastic search is to gather vast amounts of data connected to your business, analyze it, and store it for later use. The type of information that is assessed by the tool includes customer search queries, their shopping habits, and other important data which will come in handy when you are trying the make marketing decisions. By analyzing the data on Elasticsearch, you will create a winning marketing strategy for higher rates of lead conversion and success of your marketing campaigns.

Have an Easier Time with Fuzzy Searching

There are times when customers or anyone else that visits your site could totally miss an item that you have on sale because they did not type in the keyword properly. When you install Elasticsearch, simple spelling errors will be overlooked by the search engine, and you will not have to worry about losing customers because of such small errors.

Know How to Nurture Existing Customers

In addition to getting other critical marketing data which you might need for your business, it is also important to invest in Kibana. It helps you learn more about the changing needs of your current customers. Kibana provides a graphical interface to analyze the data, allowing you to built scatter plots or bar graphs. When you understand the needs of your current consumers, you are able to refine your products and retain business.

Faster Search Processes

Another characteristic of people who are searching for things online, and on your site, is that they will tend to lean towards the search tools that have an autocomplete feature. Elasticsearch has the ability to make educated guesses about the searches which the customers are making. When the customer is happy about the ease of access and use, they will stay on your site longer and possibly make a purchase.

With the right installation and fine-tuning, Elasticsearch can help you manage and grow your business.

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