3 Topics Businesses Need Their Leaders to Be Up-to-Date On

3 Topics Businesses Need Their Leaders to Be Up-to-Date On

Business leadership must have an eye on the horizon for multiple opportunities. At the same time, they need to understand the dynamics of their team to make sure that the business can put those opportunities to use. Here are three topics that businesses need their leaders to review on a regular basis for continued success.

Leadership Skills

New strategies constantly emerge in leading cutting-edge teams, creating traditional backbones, and enhancing diversity in smarter and more inclusive ways. Bold leadership is different in every industry, but there are a few challenges that are the same in any business. For example, diversity is a growing, hot topic that is also extremely subjective. According to this source, striking a balance of diversifying workplaces without sidelining talent that doesn’t fit diverse profiles is vital. You may want to seek leadership workshops for best practices and lessons learned in having diversity discussions in a way that inspires your staff.

Technology

Big data, the internet, the cloud, and ransomware—they’re all big topics that you need to be aware of. There’s always something around the corner that you need to keep an eye on. The problem is that a lot of technology lacks clear payoff. It’s hard to be an early adopter without a solid plan, and it’s hard to make a solid plan if you don’t have a competent tech team. For now, keep an eye out on automation and artificial intelligence (AI). These two fields are changing businesses in massive ways and will either make your business options more efficient or put you out of business if you don’t have plans to restructure. 

Changing the storefront is important as people enjoy new ways to spend money, better information at the Point of Sales (POS) system, and less stress for the cashier. According to this source, retail software providers are constantly updating and upgrading their products, and some will offer client conferences or user groups to educate their customers on new features, products, and integrations. Consider upgrading to a system that has touch screen capabilities, emailed receipts, and networked kiosks away from the register. POS systems aren’t just about the front desk; sales and customer information can be delivered for coupon printers, membership research, and other details that take potential customers away from online competitors and into your internet offers.

Science

Distant scientific discoveries are important as well. According to this source, quantum physics is becoming more relevant and applicable as better ways to commute, faster ways to transfer information, incredibly small ways to generate power, extremely dense ways to store information, and other breakthroughs that could deliver new products and services overnight. Tie your research department into grant proposals and government projects. Grants aren’t just for nonprofits, so don’t be afraid to look into research money that could benefit you and your benefactor at the same time. Start small by tasking a creative thinker to find projects that could help the business, and consider giving them a leadership role that doesn’t take too much time away from hunting science headlines.

 

Enhancing your own knowledge, delegating research to others, and creating new departments all comes at a cost. Time is limited–at least, until a researcher figures out a way around that–but you can figure out a profitable or less-costly way to build your future. Contact a business leadership professional to discuss tech and scientific advances for your team.

All the best businesses have great visibility online. Contact us today so we can help you!

Can you be found in Google?

Can you be found in Google?

As I create websites for people, one of the first questions always is … Will I be found in Google, on page 1?

The short answer …. Get In Line!

There are 10 exclusive spots on page one. And Google is VERY picky about who gets one of those spots.

I’m not counting the Ad spots or the map results. I’m talking about the 10 free, organic results that show BELOW the ads and the map section. A new website or redesigned website will have difficulty squeezing out one of the 10 current websites that are already showing in google’s page 1 results. But that’s what is needed to climb into one of those top spots. To push one out, in order to make room for you.

So where do you start?

My favorite tool is UberSuggest. its a free tool to analyze your site AND your competition.

uber suggest tool

YES … you may not realize it, but you are competing to rise up and take one of those 10 exclusive spots.

The best place to start, is with a list of keyword phrases. Phrases that your ideal customer would be using to find the products or services you offer.

For example, lets say you are a Feng Shui master. Clearly you would want to be found for the phrases; feng shui, feng shui consultation, feng shui master.

what are your keyword phrases

Maybe you have a website already. So lets see how you stack up with your competition (sites already listed in the top 10 spots on page 1).

I went to UberSuggest and entered feng shui consultation in the keyword box.

search here

My search shows this message on the ubersuggest page…

average to surpass

This “average” is where you need to be. Does your website meet this at a minimum?
I will explain how to look, shortly.

Next scroll down a bit, and you’ll see website pages sorted by social media. Are people (including you) talking about your products/services and sharing your website URL? Does your website have similar social share counts?

social counts

I will explain how to look, but first lets answer the question up above….

Use UberSuggest and enter the keyword phrase that people would search for, to find YOUR products or services.

Look for the message that mentions the average domain score and backlinks. It will look something like this…

Does your website meet the average backlinks and domain score at a minimum? That’s a necessary step to be able to push someone else out of the 10 spots.

How many Social shares are listed for your phrase?

Now check YOUR website, by entering your domain at the top of the UberSuggest page.

You’ll get back a DOMAIN OVERVIEW. Two of the boxes are Domain Score and Backlinks. Have you met or surpassed the average for the keyword phrase you used above?

If not, you have more work to do, to build up your domain. See my article here to learn what’s needed.

Now for the counts of Social Shares (from you and other people) talking about your products or services.

Scroll down to the section for TOP SEO PAGES. Have any of your pages met or surpassed the social counts for the keyword phrase you used?

If not, you need to be posting more with your website URL. As well as, enticing your customers to be talking about you too.

That’s why i say the short answer is …. “Get In Line”. EVERYONE wants to be on page 1. But you have work to do, to squeeze someone else out of one of the 10 spots in google search results.

This quick analysis is just the first step to help you on the journey to climb higher, to eventually take over one of those 10 spots.

3 Ways to Expand Your Business When You’re Ready for the Next Level

3 Ways to Expand Your Business When You’re Ready for the Next Level

How do you choose your next move to expand your business? You could take what is already working for you and expand your reach, go deeper to saturate your local market, or even add a new revenue stream altogether. Don’t stress, there is help for you. Read on to learn three ways that you can expand your business that you may not have thought of.

Dive into eCommerce

E-commerce is mandatory. No matter what type of business you have, if you do not have an online presence then you are missing out on opportunities. Even if you are in a service business or have a brick-and mortar-store, get creative and offer on-brand, coinciding physical products via an online store. Drop shipping is a simple way to sell products online with no inventory and minimal upfront investment. You can literally reach a whole new world with e-commerce, selling products and using drop shipping for order fulfillment.

Become a Media Company

Does becoming a media company sound extreme? In our modern culture, every business needs to be a media company first and foremost. Use content marketing to offer free value through education. You will build trust, create a more robust targeted audience and leverage this relationship to present paid offerings. Remember, the key to being successful in this realm is authenticity. Transparency is key, or your media outreach efforts can backfire. 

Become a Franchise

If your business meets certain markers for franchise success, then franchising might be the smartest way for you to hit that next level. Franchising is perfect for a business that has been designed from inception with systems that can be replicated and a streamlined business model. Keep in mind that franchising comes hand in hand with following and implementing many rules and regulations, so if you are OK with this and enjoy managing the operational aspects of business, then exploring the world of franchising is a logical idea that can take your business to the next level.

 

Growing to the next level is an exciting time for any business. However, one of the top reasons businesses fail is because they try to expand too fast. Anytime you add an element to your business, keep the end in mind. Create systems that can be replicated and grow them slowly for the best chance of success.

Are you a business owner itching to hit that next level, ready to claim your fair share of the market? Flash Forward Sites has experience in creating websites, social media management, and more services that can help your business grow!

Help with SEO

Help with SEO

Search Engine Optimization happens in 2 areas.  INSIDE your website. and OUTSIDE your website.  You can learn more about it here => https://flashforwardsites.com/are-you-invisible-in-google/

 

Here are 2 options to contact us…

You can book a free 15-minute call, so we can discuss what you need first. We can also share screens if you are in front of your PC.

You can Book It Yourself 

OR…contact us by completing this form



Help with Facebook Ads

Help with Facebook Ads

Here are 2 options…

You can book a free 15-minute call, so we can discuss the findings from our review. We can also share screens if you are in front of your PC.

You can Book It Yourself 

OR…contact us by completing this form



Help with Google Ads

Help with Google Ads

Here are 2 options…

You can book a free 15-minute call, so we can discuss the findings from our review. We can also share screens if you are in front of your PC.

You can Book It Yourself 

OR…contact us by completing this form



You still don’t have a padlock showing on your website?

You still don’t have a padlock showing on your website?

First, what does the padlock mean?

A Padlock is displayed when a website has a special file installed, called an SSL Certificate. This Certificate is what makes a website httpS instead of just http. The S stands for SECURE.

The padlock, when it’s displayed, will usually be green. But I have seen some browsers use other colors. And you will always see https:// next to it.

Like this…

There are 2 reasons why you NEED the padlock.

1) The google chrome browser (the most used browser) is flagging your website as NOT SECURE. I’m sure you don’t want visitors (prospective clients) to abandon doing business with you because they see NOT SECURE  next to your URL

Here is Google’s announcment on July 24th, 2018, that the update rolled out to everyone. => https://www.blog.google/products/chrome/milestone-chrome-security-marking-http-not-secure

Google flagging your website as NOT SECURE is only temporary. Once you add an SSL certificate, then google will remove the NON SECURE label.

Until that happens, the whole world will see continue to see it.

2) Google now considers this a ranking factor. Without the padlock, google is purposely keeping you lower in the search results.

Would you like to find out how to get the Padlock for free?

Contact me with one of these 2 options…

You can book a free 15-minute call, so we can discuss your options. We can also share screens if you are in front of your PC.

You can Book It Yourself 

OR…contact us by completing this form



Help with Social Media

Help with Social Media

Here are 2 options…

You can book a free 15-minute call, so we can discuss the findings from our review. We can also share screens if you are in front of your PC.

You can Book It Yourself 

OR…contact us by completing this form