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3 Ways to Expand Your Business When You’re Ready for the Next Level

How do you choose your next move to expand your business? You could take what is already working for you and expand your reach, go deeper to saturate your local market, or even add a new revenue stream altogether. Don’t stress, there is help for you. Read on to learn three ways that you can expand your business that you may not have thought of.

Dive into eCommerce

E-commerce is mandatory. No matter what type of business you have, if you do not have an online presence then you are missing out on opportunities. Even if you are in a service business or have a brick-and mortar-store, get creative and offer on-brand, coinciding physical products via an online store. Drop shipping is a simple way to sell products online with no inventory and minimal upfront investment. You can literally reach a whole new world with e-commerce, selling products and using drop shipping for order fulfillment.

Become a Media Company

Does becoming a media company sound extreme? In our modern culture, every business needs to be a media company first and foremost. Use content marketing to offer free value through education. You will build trust, create a more robust targeted audience and leverage this relationship to present paid offerings. Remember, the key to being successful in this realm is authenticity. Transparency is key, or your media outreach efforts can backfire. 

Become a Franchise

If your business meets certain markers for franchise success, then franchising might be the smartest way for you to hit that next level. Franchising is perfect for a business that has been designed from inception with systems that can be replicated and a streamlined business model. Keep in mind that franchising comes hand in hand with following and implementing many rules and regulations, so if you are OK with this and enjoy managing the operational aspects of business, then exploring the world of franchising is a logical idea that can take your business to the next level.

 

Growing to the next level is an exciting time for any business. However, one of the top reasons businesses fail is because they try to expand too fast. Anytime you add an element to your business, keep the end in mind. Create systems that can be replicated and grow them slowly for the best chance of success.

Are you a business owner itching to hit that next level, ready to claim your fair share of the market? Flash Forward Sites has experience in creating websites, social media management, and more services that can help your business grow!

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Business Websites

The 5 Things People are Going to Your Website to Find

Building a website for your business is a great way to attract new customers and keep in touch with old ones. What many business owners miss, though, is that customers expect certain things from your website.

This is not a one-way relationship. If you’re going to build a website, you need to ensure that it offers the things that your customers expect to find. Here’s an overview of the top five things customers want to see on your website and will leave if they can’t.

1. Your NAP Information

First things first, your website should contain your name, address, and phone number. While this seems obvious, these are things that many website owners forget. This is a significant problem and easily avoidable.  

Customers who cannot find your phone number also cannot call you. Considering how many website searches start with local intent, it’s downright silly not to have your address on your website.

Customers who cannot find your phone number also cannot call you. Considering how many website searches start with local intent, it’s downright silly not to have your address on your website.

If you don’t post your address, phone number, and name, customers don’t know where to locate you, how to get in touch with you, or really anything that they need to know to do business.

With this in mind, keep your NAP information up-to-date and on your website. As a general rule, it should be large, centrally located, and easy for customers to find no matter where they are on your site.  Bonus points for making it clickable.

If you have a separate business and mailing address, use your physical address on your website. That’s mostly the one that customers will be looking for, and is an essential one to present to them.

2. Contact Forms

In some cases, customers aren’t necessarily looking to call you right away. They may have a complaint, may have a question, or may have some other inquiry that they would rather submit via email or contact form. As such, it’s ideal to offer an electronic means of contact on your website.

This is also essential for small business owners who can’t always get to the phone, and don’t have a dedicated gatekeeper. Email addresses that are unfamiliar tend to be picked up by spamming Bots so many small-business owners set up contact forms on their website. These forms work on WordPress sites or other similar platforms. For best results keep them short and to the point.

3. Pricing Information

One of the first questions. The only way they’ll get an answer to this question is if you post pricing information on your website. With this in mind, respect everyone’s time and make your prices clear, easy to understand, and simple for your customers to navigate. Customers want to know that they’re working with a person.

Your website should have extensive pricing information. This will give potential customers an idea of the level of service they want to purchase before contacting you.

Not only will this help you come off as upfront and honest to your customers, but it will also save you plenty of time on the phone explaining your pricing and going back and forth. To avoid issues with publishing your pricing, be sure to update pages frequently and inform long-standing customers of any price changes.

4. An “About Page”

Customers want to know who they’re working with, what your company is all about, and what drives you. Because of this, it’s essential to offer a comprehensive, detailed, unique about page.

Although this about page will vary depending on who you are and what your company’s mission is, the general must-haves for an about page include your company’s background, a bit of information about the founders or managers, a breakdown of your services, and a general expansion of your company’s elevator pitch.

Your website, no matter how short or long it may be, should always have an about page that explains your experience, your company’s values, and what makes you unique.

5. Social Media Links

No website is complete without some social media links. To keep your customers coming back for more, offer social media links right off the bat. They should be prominent, featured at the bottom of each page on your website, and should link directly to the social page and question.

For best results, use matching social media icons to take customers to your various pages. When customers can find your social media effortlessly and easily, they’re more likely to follow, share, and interact in the ways that you want them to.

Additional Tips to Make Your Website Better for Customers

Once you’ve ensured your website meets the above requirements, you’re well on your way toward a functional and helpful site. Are there things you can do to make it better, though? Of course! Here’s your step-by-step guide to a better site, made simple.

  • Improve Your Images. One of the easiest ways to make your website higher-quality and more customer-facing is to reboot it with images. Think of a set of fresh images like a coat of fresh paint: it’s the perfect, low-cost way to improve your site design and ensure your customers have something nice to look at. If you’d like to, you can hire a photographer to refresh your website images. This is an option for marketing companies with a larger budget, as this will be a relatively expensive option. If you’re looking for a lower-cost alternative, consider investing in a few excellent stock images, instead. Sites like Pexels and Shutterstock offer high-resolution free or paid stock photos that you can use throughout your website and other marketing materials.
  • Improve Your Typography. A strong typeface is ideal for setting your website apart from the rest. Ideal for creating hierarchy and visual interest, typography is an excellent way to make your website more modern and beautiful. Not sure which typefaces go together?  This breakdown from Canva is a great way to see which fonts pair together nicely.
  • Add a Video. Did you know that the human brain processes visuals 60,000x faster than text? With this in mind, consider adding a video to your website homepage. An excellent way to give your customers an immediate breakdown of your company, and ensure they know what they’re getting by visiting your page, a video is an excellent addition to any high-quality website.

A Better Website Starts Here

There are dozens of ways to improve your website, but they’re not all created equal. When it comes time to build it, the first thing you must do is ensure you’re offering the experience customers want. By giving them the five things they’re coming for, you can enhance interest and ensure they have a positive experience. Take this one step further with the bullet points above for a site that will knock your buyers out of the park!

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Help with SEO

Search Engine Optimization happens in 2 areas.  INSIDE your website. and OUTSIDE your website.  You can learn more about it here => https://flashforwardsites.com/are-you-invisible-in-google/

 

Here are 2 options to contact us…

You can book a free 15-minute call, so we can discuss what you need first. We can also share screens if you are in front of your PC.

You can Book It Yourself 

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    Help with Facebook Ads

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      Help with Google Ads

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        Help with Google for my Business

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          You still don’t have a padlock showing on your website?

          First, what does the padlock mean?

          A Padlock is displayed when a website has a special file installed, called an SSL Certificate. This Certificate is what makes a website httpS instead of just http. The S stands for SECURE.

          The padlock, when it’s displayed, will usually be green. But I have seen some browsers use other colors. And you will always see https:// next to it.

          Like this…

          There are 2 reasons why you NEED the padlock.

          1) The google chrome browser (the most used browser) is flagging your website as NOT SECURE. I’m sure you don’t want visitors (prospective clients) to abandon doing business with you because they see NOT SECURE  next to your URL

          Here is Google’s announcment on July 24th, 2018, that the update rolled out to everyone. => https://www.blog.google/products/chrome/milestone-chrome-security-marking-http-not-secure

          Google flagging your website as NOT SECURE is only temporary. Once you add an SSL certificate, then google will remove the NON SECURE label.

          Until that happens, the whole world will see continue to see it.

          2) Google now considers this a ranking factor. Without the padlock, google is purposely keeping you lower in the search results.

          Would you like to find out how to get the Padlock for free?

          Contact me with one of these 2 options…

          You can book a free 15-minute call, so we can discuss your options. We can also share screens if you are in front of your PC.

          You can Book It Yourself 

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            Help with Social Media

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              Help with Automated Scheduling

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                Help with WordPress Websites

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                You can book a free 15-minute call, so we can discuss the findings from our review. We can also share screens if you are in front of your PC.

                You can Book It Yourself 

                OR…contact us by completing this form