Categories
Facebook Marketing

The 5 Things Your Facebook Page Needs to Look Professional

Your Facebook page: it’s your company’s digital doorstep. Whether you’re setting up a new home page for your brand or trying to ensure that your existing one is as good as possible, you know that quality is everything, and it’s essential to ensure your page reflects your business to its absolute best.

The question, then, is how?

Remembering that Facebook sees nearly 2 billion monthly active users, you know that it’s essential to put your best digital foot forward and ensure that your customers are getting what they need from your page.

To put this another way, if your Facebook page isn’t displaying a comprehensive strategy designed to get you liked, noticed, engaged with, and followed, you’re missing out.

Here’s what you need to know about creating a professional, high-quality Facebook page:

Why Facebook Matters

First things first: why is your Facebook page so important? If you’re still waiting to understand the value of Facebook for business, here are a few things you need to know about the platform and its significance:

  • Facebook is the most popular social network site for marketers. Facebook is the top social channel for marketers. With more than 80% of marketers using the platform, it’s clear that not being on Facebook simply won’t do. In addition to so many people being on Facebook, marketers also overwhelmingly state that Facebook is one of the most effective marketing channels they use, with 73% of marketers saying it’s very useful.
  • Facebook is a significant driver of social media referral traffic. If you’re going to use a social media platform to gain social media referrals, Facebook is a great option. In 2014, for example, Facebook drove nearly 25% of all social media referrals, compared to the combined 31.24% driven by other social media sites.
  • Facebook offers the opportunity to create and distribute engaging social content. Facebook provides a high level of organic outreach, which makes it a perfect platform for learning how to engage and connect with your fans truly. If you’re just getting started on social media interaction, Facebook is the ideal way to master the art and connect more meaningfully.
  • Facebook hosts more than 40 million small business pages. Today, small business pages abound on Facebook. This means that anyone who wants to get noticed has to hop on the platform and participate. If most companies are using at least three social networking sites, it goes without saying that Facebook should have a place on the list.

5 Things A Facebook Page Needs to Look Professional

Now that you know why Facebook matters so much, let’s talk about what you can do to ensure your page looks professional, beautiful, and worthy of engagement:

1. Use a Business Page

If you’re operating your “business” page from a personal profile, you need to alter the approach. While a personal page is great for your personal life, using a Facebook business page will put you at a larger advantage.

Not only do business Facebook pages offer access to content creation tools, paid promotional opportunities, and all the analytics and insights you need, but a professional profile will also create a verified page that looks more professional and boosts the confidence of potential customers. Once you’ve established a Facebook business page, use these tips to optimize it:

  • Choose the right name.

Not only do business Facebook pages offer access to content creation tools, paid promotional opportunities, and all the analytics and insights you need, but a professional profile will also create a verified page that looks more professional and boosts the confidence of potential customers. Once you’ve established a Facebook business page, use these tips to optimize it:

  • Choose the right name. Your Facebook business page should be your business name, nothing else, nothing less.
  • Customize your vanity URL. Change the default URL on your page to reflect your company’s name. As a general rule, the vanity URL should match your page’s title. Not only will this improve findability, but it’ll look more personalized and professional.
  • Complete your profile. Your profile picture, cover photo, bio, and profile should all contain up-to-date information and should reflect the professionalism of your brand. Keep in mind that consistency is key here and that your main visuals should all match one another.

2. Create an Engaging Cover Photo

Your cover photo should do much of the legwork associated with your business. Since the cover photo takes the majority of your “above the fold” space on your page, it’s essential to choose one that reflects your brand and engages your viewer. Keep in mind that you can also be nimble with your cover photo as you launch new promotions, seasonal sales, and products.

A tip for Facebook cover photo success? Cover photo guidelines change frequently, so it’s important to keep your eye on your page to make sure the dimensions match. When you keep your visuals within the official guidelines, you’ll have a better chance of them being high-quality and visible.

3. Add a Compelling CTA

A call-to-action, or CTA, is an essential part of your Facebook page. After launching the CTA feature back in 2014, Facebook has vastly expanded the options for adding CTAs to your brand page.

Today, you can choose from a variety of options like “sign up,” and “book now,” Each CTA can be customized with a piece of content or destination URL of your choice. These CTAs are a great way to increase traffic and get more views on the Facebook content business owners want to focus on.

4. Fill out Your “About” Section

One of the most important pieces of your successful page: the “About” section. Often, one of the first places a potential customer will go for more information about you and your business. It is important to outline your value proposition and mission statement clearly, and create biographies of you and your team.

Make sure it’s detailed and engaging as it is meant to build rapport between you and your new customer.

5. Post Photos and Videos

It is time to add some content. Photos and videos are an effective medium to communicate your message and engage your visitors. Visual content is 40x more likely to be shared than any other types of content, and it’s essential for you to focus on this area as you work on creating brand-specific content.

Make sure you post often content that is relevant, quality, and speaks to your brand. Don’t forget to have some fun!

A Better Facebook Page Starts Here

In today’s business environment, your Facebook page is integral to your success. These simple guidelines can elevate your brand and further drive sales all while helping you connect you to your customer base.

Categories
Facebook Marketing

The 5 Things People are Going to Your Facebook to Learn

Today, there are more than 2.23 billion monthly Facebook users. This represents an 11% increase from last year. In case you had any doubts about the functionality of Facebook, this statistic should put it right to rest.

As if that weren’t enough, there are also 1.15 billion people using Facebook on their mobile device each day, which represents an increase of 23% from last year. With all these people on Facebook, we’ve got one question: what are they coming to learn?

If you’re not familiar with Facebook as a platform, or you’re working on ways to make your interaction on the network more functional and effective, the first step is understanding what these people (or at least your portion of these people) want from you. What are they coming to your page to learn? How can you give it to them as effective as possible? What can you do to make your interactions on the platform more effective and straightforward?

Here’s your complete breakdown.

Why You Need a Facebook Business Page

If your business does not have a Facebook page yet, its time to make one. With upwards of 60 million active Facebook business pages, participating in on this social platform is now becoming essential to ensure you’re connecting with your customer base.

Based on the sheer size of Facebook, having a presence on the site is an effective way for your business to gain the insight it needs to be successful in the social media space. A Facebook business-centric feature called the Insights tool allows for real-time updates on how your content is performing and your followers’ responses or lack thereof. This useful and compelling data for a business in the midst of creating a strategy for delivering strategic content.

Creating a Customer-Centric Facebook Page: What Users Want

With so many customers on Facebook, it’s essential to ensure that you’re giving your clients what they need. If you don’t know what those things are it’s impossible to make it happen. Fortunately, we’ve got the answers to those questions. Here’s what customers are coming to your Facebook page to find out:

1. Customer Support

One of the primary reasons customers come to a Facebook page is to locate customer service. Facebook is the ideal platform to respond publicly to customer inquiries, as well as a great place to provide one-on-one private conversations.

Today, more than 1 billion people use Facebook Messenger each month. That’s a huge number! Since it’s integrated automatically with each Facebook page, though, it stands out as a powerful tool for answering customer questions and ensuring your clients are getting what they need from your page.

Facebook users and businesses right now send more than 1 billion messages daily. This is a huge amount, and yet 87% of all customer queries on Facebook go unanswered.

Facebook users and businesses right now send more than 1 billion messages daily. This is a huge amount, and yet 87% of all customer queries on Facebook go unanswered. While this isn’t great for the customers issuing unanswered questions, it represents an opportunity for companies who want to capitalize on the customer service offerings of the platform.

Wondering how best to deliver customer service on the platform? Chatbots are a great option. They respond immediately to customers and are a great way to ensure customers are getting what they want from your business.

2. Deals

Everyone loves a bargain, and your Facebook audience is no different. If you’re like most Facebook users in your own right, you probably find yourself following many brands just because you know they’re posting outstanding deals, codes, and giveaways. You’re not alone in this. Today, 35% of all Facebook users like pages so they can participate in promotions.

Not sure what kind of contests you should be running? Caption-style contests are a great option, as they bring in more than 5.5x more comments than other posts. You can also feel free to use your creativity to find a contest type that works for you. No matter what you do, it’s essential to ensure you’re providing value for your customers. This is the key to winning their hearts for good.

3. Content

The most important part of Facebook is content. While customers come to your page for dozens of reasons, content is one of the most central and essential. While it seems obvious, you’d be shocked to learn how many companies share content on Facebook that’s more confusing than it is helpful.

No matter what you do, don’t forget that customers are coming to your page to learn more about your company, and they need to know that you’re going to make it worthwhile for them. Sharing information and content is the best way to do this. No matter who you are or what kind of business you run, your content should be informative and useful. Make sure it’s relevant to your business and industry.

4. Information

Lots of customers start their interactions on Facebook for the sake of finding out where your company is located, what your hours are, or how they can interact with your brand more effectively. With this in mind, be sure you’re offering the information your customers need.

Your NAP information should always be current and up-to-date, for example, and should change whenever any of the information within it does. You’ll also want to update your hours according to your holiday hours and anything else that may change.

5. Community

Facebook users want to share the things they love with other people. When someone loves a brand or product on Facebook, they naturally want to share that product and brand with other people. This is where the importance of the community comes into play. Think about how you foster community in your daily life.

The same goes for people on Facebook. They want to come to your page to find a sense of community and excitement. This is essential. With this in mind, encourage interaction among your Facebook community. Ask questions, promote a vote on a selection of choices, and watch your participants create discussions and keep comments going. It’s a great way to foster community on your digital page.

3 Fast Features of Every Great Facebook Page

Checked off all the essentials? Here are three features to add to your Facebook page to stand out from the crowd:

  • Plenty of photos. Only have a few, low-quality photos of your building, office space, or products? Change this up, starting right now! Customers are highly visual creatures, and they want to be able to flip through their fair share of beautiful photos when they come to your social page.
  • Fresh content. If your page doesn’t have fresh content, you’re missing out. In addition to posting your own pages, blogs, and materials, be sure to share items from other companies or similar pages in your industry. As a general rule, 80% of your posts should be original to you and your brand, and 20% should be curated from outside sources.
  • Quizzes. Encourage customers to get interactive with your brand by offering creative, unique quizzes. Not only are these fun for your customers, but they allow you to get to know your customers better and to use that information in future marketing.

Welcome to Your New, Customer-Centric Facebook Page!

Facebook doesn’t have to be a difficult place to interact. And as we stated above, its time to finally make one or to overhaul an outdated page. By focusing on your interaction in the ways above, you can create a customer-centric Facebook page that which engages potential consumers while continuing to grow your brand.

Need help overhauling your Facebook page? Contact our team today to learn more.

Categories
Facebook Marketing

5 Reasons Your Business Needs to Post to Facebook 2x a day, Every day

If you run a business, you know there are dozens of reasons to be on Facebook. The first is that Facebook is the largest social media platform in the world, and that there are millions of people who use it daily.

The truth is, how you interact on Facebook makes a major difference in the overall trajectory of your business. If you’re not posting regularly or posting the right things, you risk missing out on traffic you could be earning. Fortunately, there are ways to get around this and to create a social posting strategy that truly works for you and your life. Moreover, one that works for your business.

Here’s what you need to know about why interacting more on Facebook is such a great idea.

The Benefits of Facebook Interaction

First things first: why does interacting on Facebook matter so much? Here are a few things you should  know:

  • Facebook messenger has more than 600 million users
  • There are 20,000 people on Facebook every single second, which amounts to 11 million users on Facebook every 18 minutes
  • Facebook users are accessing Facebook from their mobile platforms 79% of the time
  • 50,000 messages are sent on   every minute
  • 500,000 Facebook likes each minute
  • Every hour, Facebook generates $1.4 million in revenue
  • Facebook earns $2.5 billion a quarter from mobile advertising
  • People share 1.3 million pieces of content each minute on Facebook
  • Facebook’s user base is 66% millennials

Why You Should Post 2x Daily on Facebook

When it comes to Facebook, there’s a solid two-a-day rule that holds pretty true. There are many reasons for this. The first is that posting twice a day is essential for any company with a substantial Facebook following. In these cases, posting twice a day is almost literally the only way to maximize clicks and engagement on content.

There are also many other reasons to post twice a day on Facebook. Here are some of the largest:

1. Posting Twice Daily Hits Your Entire Audience

Facebook’s algorithm has undergone many changes in recent years. Because of this, posting twice daily is one of the best ways to ensure that you’re actually reaching your entire audience. If you only post once a day, you’ll miss certain audiences that aren’t on Facebook at certain times.

When you post twice a day, you’ll hit your entire audience and ensure that everyone sees the content you have to offer. What’s more, posting twice a day is a great way to reuse content or share new material with people.

When you post twice a day, you’ll hit your entire audience and ensure that everyone sees the content you have to offer. What’s more, posting twice a day is a great way to reuse content or share new material with people.

2. Posting Twice a day Keeps You Accountable

It’s easy to lapse when you start posting on Facebook. Fortunately, committing to a twice-daily posting schedule will keep you accountable and on top of things.

This is especially true for brands that are looking to create solid and specific outcomes for their brands. When you post twice a day, it’s easier than ever before to do this.

3. More Engagement Means More Sales

It’s simple math: the more engagement you get on your Facebook page, the more sales you’re going to make. Here’s a simple breakdown:

  • More engagement on your page means a higher rank for your page
  • More reach on your page means more traffic to your website and blogs
  • More reach for your blog posts means more clicks on your posts
  • More sales mean more money for you and your company

Think all these results sound great? Perfect, but you can’t achieve them without posting regularly to Facebook. Unless you spend a significant amount of time on the platform, your customers won’t reward you with their engagement or interaction.  

With this in mind, keep your engagement on the Facebook platform routine and regular. It’s the best way to create more engagement and, ultimately, to drive more sales.

4. Facebook Wins for Referral Traffic

Of all the social media platforms out there, Facebook drives the most referral traffic of anything. Compared to Pinterest, YouTube, and Twitter, Facebook is the heavy-hitter when it comes to driving traffic and keeping your brand in front of customers. In December of 2014, for example, Facebook drove nearly 25% of all web referral traffic, compared to the 31.24% driven collectively by all other social sites combined. If you’re still using search as your primary source of traffic, this major boost in social referrals could be a huge boon for your company. Especially as search traffic continues to change, social media referral traffic continues to become more important. The catch, though, is that you can only take advantage of this social referral traffic if you frequently post on the platform.

5. Facebook Currently Houses More Than 40 Million Active Pages for Small Business Users

While it may seem like there’s no reason to put yourself in the line of fire and compete with 40 million other small businesses, this is more of a “keeping up with the Joneses” situation.

If you’re not on the same platform as 40 million other competitors, you’re going to miss out on traffic, sales, and conversions that should have and could have been yours. With this in mind, it pays to get onto Facebook, carve out your niche, and commit to a regular posting schedule for the sake of keeping your audience engaged and attached.

The Case for Facebook

Facebook is a powerful marketing platform, and it deserves an active spot in your marketing arsenal. If you’re not posting twice daily on the platform, though, you’re not using it to its full potential. By posting twice daily on the platform, you stand to increase engagement with your customers, ensure your posts are reaching your entire audience (rather than just part of it), drive attention around your sales, events, and promotions, and create a dynamic and exciting Facebook page experience that will keep customers coming back for more.

If you’re having trouble maintaining the 2x weekly Facebook posting schedule, one of your best options is to enlist a professional agency that will work with you to ensure you’re managing the platform the way you want to, and that your customers are getting what they need from your agency.

Our team is here to ensure you get quality Facebook posting and management services, no matter what kind of company you run. Contact us today to learn more about our social media engagement services, or to select your ideal package now.