As I create websites for people, one of the first questions always is … Will I be found in Google, on page 1?
The short answer …. Get In Line!
There are 10 exclusive spots on page one. And Google is VERY picky about who gets one of those spots.
I’m not counting the Ad spots or the map results. I’m talking about the 10 free, organic results that show BELOW the ads and the map section. A new website or redesigned website will have difficulty squeezing out one of the 10 current websites that are already showing in google’s page 1 results. But that’s what is needed to climb into one of those top spots. To push one out, in order to make room for you.
So where do you start?
My favorite tool is UberSuggest. its a free tool to analyze your site AND your competition.
YES … you may not realize it, but you are competing to rise up and take one of those 10 exclusive spots.
The best place to start, is with a list of keyword phrases. Phrases that your ideal customer would be using to find the products or services you offer.
For example, lets say you are a Feng Shui master. Clearly you would want to be found for the phrases; feng shui, feng shui consultation, feng shui master.
Maybe you have a website already. So lets see how you stack up with your competition (sites already listed in the top 10 spots on page 1).
I went to UberSuggest and entered feng shui consultation in the keyword box.
My search shows this message on the ubersuggest page…
This “average” is where you need to be. Does your website meet this at a minimum?
I will explain how to look, shortly.
Next scroll down a bit, and you’ll see website pages sorted by social media. Are people (including you) talking about your products/services and sharing your website URL? Does your website have similar social share counts?
I will explain how to look, but first lets answer the question up above….
Use UberSuggest and enter the keyword phrase that people would search for, to find YOUR products or services.
Look for the message that mentions the average domain score and backlinks. It will look something like this…
Does your website meet the average backlinks and domain score at a minimum? That’s a necessary step to be able to push someone else out of the 10 spots.
How many Social shares are listed for your phrase?
Now check YOUR website, by entering your domain at the top of the UberSuggest page.
You’ll get back a DOMAIN OVERVIEW. Two of the boxes are Domain Score and Backlinks. Have you met or surpassed the average for the keyword phrase you used above?
The more visitors that arrive at your website, the more potential customers see the products and services you’re offering. The more potential consumers you can attract to your site, the more sales you could possibly make. For these reasons, targeted traffic to your website is very important for your online business. What are some effective ways you can boost or drive traffic to your website to increase your conversion rate? Here are a few ideas.
There’s an ongoing debate about the value of guest posts. With the correct approach, guest posts can be very beneficial to your online marketing efforts and generate lots of new traffic. It’s important to blog only on websites that are relevant to your audience so you have a better chance of generating valuable high-quality traffic.
Be sure to offer a lead that will tempt new visitors back to your website. You can also offer to have other businesses to guest post on your website in return. Remember that you don’t have to stick exclusively to text and images. Guest posts or appearances can include podcasts, social media takeovers, and even video. By 2021, it’s projected that 80% of all internet traffic will be video.
Reviews can be an invaluable tool in drawing traffic to your business website. It’s even been said that reviews are key to local search engine optimization. Statistics show that 90% of consumers make buying decisions based on positive online reviews and 94% of those require a business with at least a four-star rating. That’s an impossible statistic to ignore. One of the most important things a small business can do today in its marketing is to take control of their online review score and focus on ways to maintain and improve it.
When it comes to search engine optimization (SEO), many are so mired in optimizing keywords and heading tags, they leave out some equally effective techniques like on-page SEO. Your business website and its content need to be relevant and have value for those seeking what you have to offer. Creating unique, relevant content along with captivating meta descriptions takes time. Optimizing for relevant keywords takes time, too. Is it worth it? Absolutely. Your SEO needs to be on point to be competitive, so the best course of action is to cover all of your bases and SEO tactics.
Social media is one of the best tools in your marketing toolbox. Social media venues have huge audiences and provide an efficient way to get your content in front of more people and to sneak your goods and services into the personal networks of the fans you have already.
Hashtags are becoming increasingly important on social media venues. With so much content out there online, people are using hashtags to focus only on what they want to see. If you can discern the relevant hashtags your fans are using, you can focus directly on your target audience.
It surprises many that not only is email marketing alive and well, but it’s also a very effective way of bringing traffic to your website. The goal with email marketing is to welcome new sign-ups and then foster a relationship with your subscribers. The folks who subscribe to your mailing list want you to email them. It’s a good thing you’re hard at work on creating content of value to interest them. Let them know how often they will hear from you, and keep your mailings focused on your business but in an engaging, honest way.
We hope you can use these five tips for increasing website traffic and implement them for your business in an effective way. In optimizing your on-page SEO, you’ll increase your search engine rankings and draw more unique visitors to your business site. In using hashtags in all of your social media marketing, you can target new customers that you might not have reached otherwise. Email marketing will help you maintain relationships with your dedicated fans and guest posts will help you draw potential new customers from other sites. Reviews are an invaluable tool that will help people decide whether to buy your products or services. In using these five tactics, you’ll be on your way to boosting your search engine ranking, growing your online audience, and finding new ways to drive targeted traffic to your website.
“If you build it – They will come” doesn’t work with websites. You need people to VISIT your website. That means more needs to be done to direct people there. That’s where I can help. I would be happy to discuss what you need.
To fulfill that mission, Google needs data to decide what is “useful” in order to provide the best results for a given search query.
How does google know they are providing the best “useful” results?
Google tracks everything. Two of those items are, what DOES get clicked in the search results and what DOESN’T get clicked.
Websites that DO get the clicks, get marked as a good result and move higher in future searches. As long as the clicks continue to happen, that website continues to climb higher. Leading to the best possible spots to get more clicks.
Yes – it’s like a popularity contest. Clicks equate to votes. But it’s much more involved than just counting clicks.
Once someone arrives on your website, Google is still watching. A key factor is – how long did they stay on your website?
The assumption is, the longer amount of time a person spends on your site, the more valuable it is. Preferably, the page they landed on leads them to other pages on your website and they could stay longer. Videos help with people staying longer.
The reverse situation is this. A person could land on a page and within a few seconds leave your site altogether, back to google looking at other results. Google calculates this as your bounce rate, because they bounced off your website really quickly. Your bounce rate is google’s signal that says your website was a poor result, and google moves your site lower in future results.
This zigzag of movement with your website in the results is normal, and it’s google’s method to continue repositioning all websites to provide the best search results.
This is a very simplistic view of it, as there are over 200 different factors that google looks at, where clicks and bounce rate are just 2 of them. But they are high on the list.
Do you know your websites bounce rate and clicks? Google wants you to know. In fact, Google is ready to share its data with you … if you ask. How? By signing up for a free Google Analytics account.
Many of the sites I work on, are already using Google Analytics. But when I ask those people about their clicks and bounce rate, they have no idea. Some don’t know where to look. While others don’t have the time to go look.
A website’s ranking position, on page 1 in the search results, is vital to get more phone calls, more appointments or more traffic. But there are only 10 exclusive spots on page 1. If you aren’t already there, then more is needed to help your website climb up there.
More of what? I mentioned above that Google looks at more than 200 factors when deciding which websites gets those 10 spots on page 1. Everyone wants to be there – but Google’s algorithm is what chooses the lucky 10.
Would you like to see the full list of 200+ factors? Well – Google doesn’t want to share what those are. It’s their “proprietary information”. However, there are several good articles that present collected data to produce what they “think” is Google’s factors. Google is constantly tweeking and adjusting their algorithm daily. So keep in mind that what worked yesterday may not work today.
What your website needs is to be better with these 200 factors. First we need to look INSIDE your website. This is commonly called ON PAGE Search Engine Optimization (SEO). I explain a few of the top ones here.
Ranking in Google is a whole lot more than just the ON PAGE SEO that I mentioned above. Sure .. more words help. But there is still more that you need.
These are the other important factors you need. They are OUTSIDE your website. Commonly called “OFF PAGE” Search Engine Optimization (SEO). This is where things are happening on other websites.
To help move your Website higher in Google’s search results, you need… • Brand Mentions • Social Media Signals • Local Listings (Citations) such as Yelp • Reviews on public sites: Google Maps, Yelp and more • Backlinks – links on other websites that point to your website • Monitoring to Remove Links with No Value
A “Brand Mention” isn’t a link. Instead someone writes an article, blog post or share on social media about a particular brand. Just as with speaking with someone you might say … ‘I got my new TV on Amazon’. Even though I have typed this here, you’ll notice I didn’t make the word amazon a link. You can’t click it. But Google recognizes the brand .. Amazon. And behind the scenes at google, it counts as a ranking factor, like hot air, to help you inch higher.
In your case you need YOUR brand mentioned. The most common place is in social media.
Social Media Signals
Google can see some of what’s shared on Facebook, Twitter, LinkedIn and Pinterest. When a page on your website is shared, Google counts that as a social signal. Don’t confuse this with sharing just anything on social media. The PAGE (the url) needs to be shared. Here is an example on Facebook. Facebook used the page name to retrieve a picture from that page as well as the some info from the page.
Local Listings (Citations)
A citation is a page or directory that lists your business name, business address, and phone number. Also called NAP. In most cases, directories will include a place for your Website too.
Yelp.com is a really great example of a Citation. When you setup a free listing on Yelp, you provide your NAP and website. Google will see it and count it as a citation. But, for citations to be counted, your NAP must match what’s on your website.
These work really great for your website as well as your map listing in google. Think of each Citation as a VOTE for your company.
You should already be asking every client for a review of your products or services. But WHERE are you asking people to leave them? A hand written note or postcard doesn’t help you in the search results. Yes, those would be great to show on your website. But to get you real help in the search results, they need to be done by that real person on a public site. The top 2 places are your Google Map listing (also called google my business) and on Yelp.com. There are several other sites too. It’s always good to spread your reviews around. But these are the very first places to start if you have zero reviews.
These are links on other websites that point to a page on your website. A page with a lot of backlinks tends to rank higher with all major search engines, including Google.
Notice that I said “page on your website” and not just website. Google doesn’t rank domain names. It ranks pages. So ranking cnn.com is really ranking the home page of cnn.com/index.html. So for your website, backlinks need to point to the specific pages you want found in Google. That is not always your home page.
Monitoring to Remove Links with No Value
Not all website links are created equal. A good example is a celebrity recommendation. Lets say Jim Parsons of the Big Bang Theory TV show talked about you or your company. And then maybe the mayor of your city talked about you or your company. One of them has larger authority and a larger number of trusted followers.
It works the same with websites. Some have a higher authority and trust than other websites. Therefore you don’t want low authority websites to drag you down. They need to be identified and removed.
Moving up higher in Google’s search results is like a hot air balloon. It takes extra hot air to get the balloon off the ground. Then continued bursts of hot air to keep it up there. Stop the hot air and the balloon falls lower, back to the ground.
Your website’s position in the search results operates EXACTLY the same way. Stop working on your SEO and other websites will start climbing higher above you. SEO is an ongoing activity if you truly want to keep your website rising higher and maintain your highest position.
I am available to help, if you don’t want to tackle this yourself.
Brand recognition is one of the most important marketing strategies you can undertake. Brand recognition is worth more than product quality in terms of your marketing ROI and profit margin. What are you doing to improve your brand’s recognition? Let’s take a look at some of the best strategies.
Establish Yourself as an Expert
If you are the premier intellectual talent in your industry, people will trip over themselves to buy from you. You can do this by becoming a staple in your industry’s blogosphere, and you can also write how to e-books to give away as loss leaders. Do not worry about giving away too much information. People do not want to take on solutions themselves – they simply want to know that you are actually an expert before they give their money to your company. Having a clean, well-presented website can go a long way in making yourself look like an expert to your audience.
There is a reason that companies spend so much time on search engine optimization. The more visible your company is, the more people trust you. The more people trust you, the more that you can charge for your branded items. Search engine optimization gets you in front of a potential audience of millions. These are people who would otherwise not see you, because you would not have the ability to market to them through traditional means of advertising.
Get Involved in Your Community
One of the best ways that you can improve your brand recognition is to start with your local community. If your brand gets involved with local charity events and business initiatives, you will find that people will spread the word about you in a positive way. If there are any business associations that you can join in the local area, do so. Participate in the meetings and expand your brand by going to local and regional business conventions.
The tactics above are only a few of the ways in which you can improve your brand recognition. You may be doing some of them already, and others you may not be participating in. Brand recognition involves a holistic strategy, so make sure that you are involved in as many of the above activities as possible. You should also try to increase your product quality so that as you draw people in, you do not turn them away with the actual performance of your solutions. Keep all of this in mind, and you will certainly find improved profit margins in your future.
Multilevel marketers start with a business goal in mind. Many start out by leveraging social media to drive sales. They continue with a website to help them achieve their goal of success. Independent sellers also have websites to promote products for MLM brands such asdoTERRA,Amway,Mary Kay, andCutco. Some sellers succeed without websites, while others cannot succeed without them. Here are several reasons why it may be important to sell on your own site.
If you already have your own blog, consider building your own website. A blog that is taking in thousands of viewers every month is the ideal place to find customers. Within the blog’s content, embed links that go straight to your website’s converting pages where many of your readers could turn into customers overnight. According toresearch by Moz, a small number of outbound links to expert sites may also help to boost your website’s search rankings, as well.
As an independent distributor, you are selling the same products as hundreds or thousands of other people. You will succeed more by running a unique marketing campaign, so your site cannot look and function just like any other one. In addition to interesting templates, find unique selling approaches.
A popular way to get people’s attention is to make videos that are featured onYoutube. Blogging and video marketing appeal to audiences of all ages. The same principle is true forpodcasting. It’s also important to market and sell to targeted audiences instead of random consumers. Talk to anexperienced SEO expert about boosting web traffic from these channels to your landing pages.
Obsolete Door-to-Door Selling
Door-to-door selling is an increasingly frowned-upon strategy, with adecreasing ROI. In general, there are few places to sell products apart from online. Many businesses are not the right environments to make solicitations. Sending direct mail is a method that is too expensive for many independent distributors. Most of them succeed by owning their own business or running their own blog or website.
Most of all, direct selling is becoming less popular and quickly being replaced by online selling. There are more customers to find online and more ways to spread information. Customers feel less pressured, while the sellers feel safer and more comfortable working on their computers.
In the past, independent sellers went door to door to find interested buyers. Nowadays, more people are going online to sell; however, millions of other people are doing the same thing. It’s absolutely vital that yourank high in search engine results to remain competitive. Many websites are earning enough for sellers to make large commissions every month. With enough research and dedication to the craft, any independent seller can succeed with a website.
NOTE: While I wrote this in early 2017, it’s still valid for 2019
A website’s ranking position on page 1 in the search results is vital to get more phone calls or more appointments. But there are only 10 exclusive spots on page 1. If you aren’t there already, then there is more to do to help your website. Here are 5 items to look at with your website, to get you moving higher.
You may not be aware, but Google looks at more than 200 factors when deciding which websites gets those 10 spots on page 1. Everyone wants to be there – but Google’s algorithm is what chooses the lucky 10.
Would you like to see the full list of 200+ factors? Well – Google doesn’t want to share what those are. It’s their ‘proprietary information’. However, there are several good articles that have collected data to produce what they “think” is Google’s factors. Google is constantly tweeking and adjusting their algorithm daily. So keep in mind that what worked yesterday may not work today.
Ranking in Google is about SO MUCH MORE than just doing these 5 items. But these are where you need to start, to help make some movement of your website’s ranking position. All 5 are important. Here they are…
1) The Title tag
2) Your website is Mobile Friendly
3) Speed of your website
4) More words – Google is hungry
5) Make your pages sticky
1 The Title Tag <title>
Every Page in your website needs a title tag. No matter what you use to create your website, there is a place to edit the title tag; WordPress, Drupal, Magento, WIx, Weebly, Shopify – so many to choose from. And you can just use a plain old html editor too.
Whatever it is you are using, you can look at the html code and see the title tag. It’s displayed as:
<title>your title goes here</title>
The purpose of the title tag is to be an accurate and concise description of that page’s content. This is important to both the user’s experience and for search engine optimization.
If you keep your titles under 55 total characters, you can expect at least 95% of your titles to display properly.
Your title (what you have placed within the title tag <title> … </title>) shows in 2 places.
At the very top of the browser, usually as the label for the tab…
In the search results. The BLUE is the title tag …
Your title tag for each page should be unique. That way Google understands which page it should present for that keyword. Preferably it starts with your primary keyword phrase. And may continue with a secondary keyword phrase. Finish up with a brand, phone number, or geographic location.
In the above real page, General Liability insurance is the primary keyword phrase.
2 Your website is mobile friendly
More people are reading news, email, shopping, and visiting websites on their smartphones every day. So it’s important to ensure that your website is searchable in Google Mobile.
Google has reported that more searches come from mobile devices now, than desktop PCs. That means your website needs to be what google calls “Mobile Friendly”.
To be mobile friendly, means a couple things –
Buttons are big enough to be touched. Not just a bunch of links within the content.
The font size of your content is readable and a visitor wouldn’t need to zoom in to enlarge it.
Google likes that a website is responsive. Meaning that a page can automatically reformat it’s layout to fit any size screen. Yes that means it may look different on a phone vs a desktop. But it could also look different in landscape vs portrait views depending on how you hold your phone.
Google provides an easy mobile friendly test page. Just go to:
Put your website domain in the box and click ANALYZE
You’ll get back either a confirmation or failure. If you fail this test, Google will tag your domain in it’s database. And purposely, drop your ranking position so other mobile friendly websites can be positioned before yours. Make sure you see .. Awesome! This page is mobile-friendly to move higher in google.
3 Speed of your website
Google tracks how long it takes to display your website. Google wants people to be happy with the website results it provides. That includes giving preference to sites that are FAST.
Put your website domain in the box and click ANALYZE
You will get back 2 scores. One tab shows your mobile score and the other shows your desktop score.
Pay attention to the color coding. Fix the RED issues right away. You will see above that Google tells you what is needed to fix in order to improve your score. Don’t stop with just the red ones. Fix the orange ones too. Then rerun the test to see your updated scores.
4 More Words – Google is hungry
When Google builds an index from the words on your website, ALL those words can be a source of keywords to help your website show in the search results.
Consider a page with 100 versus 500 words. Your primary keyword phrase needs to be in the body of the page. And it helps to repeat that keyword phrase and include some synonyms. Google understands grammar and language very well now. Do you think a 100 word page would be better at providing useful information, with keywords included, and without sounding “stuffed” with keywords? Probably not. A 500 word page would be better.
SEO is a process of doing something better than your competition. These days though, that drive to “one up” someone else has increased the number of words on a page. Right now you want between 1,000 to 1,500 words on your pages, to perform better in Google’s search results.
Think about it. If others have 500 to 800 words, you need to do more. That’s why I say – Google is hungry. Get more of your content into google’s index. Have more chances to work in your primary keywords, secondary keywords and synonyms.
Google wants to provide GREAT content to users. It can be your website if you feed Google with what people want. Don’t make a monstrous long block of text. Mix in some subheadings, bullet points and images throughout the page to make it easy for readers to more quickly scan and digest it.
Longer articles will continue to perform better in search results because there are more words and images to help rank that page.
How many words do you have on your page? You can use this website to find out:
Content that is “useful” means it’s High Quality and that people WANT it. If it’s not wanted – it’s not useful. Pretty black and white.
So how does Google decide if it’s wanted? By the amount of time the person stays on your website. Google is always watching and collecting data. It collects .. what was searched for, what results were returned, which ones were clicked on, and finally HOW LONG did the visitor “stick around” on that website.
Your Google Analytics data gives you this information. You want to look at your Bounce Rate.
Above, this example shows the bounce rate is 65.62% on average for the entire website. That is to high. A bounce happens when a user visits only one page on your site and then immediately leaves to visit another site altogether, i.e., “bouncing” off your site. This typically happens when a visitor isn’t finding the information or products he or she had hoped for. It can also be an indication of a poor landing page that lacks a clear call to action. The lower the bounce rate the better, preferably under 40%. Higher, like this example, tells Google this page and potentially this site is not “useful”. Only useful sites make to one of the 10 exclusive spots on page 1.
If you don’t look at your Analytics data from google – you won’t know if this is an issue for you.
What can you do to keep people on your page longer? Add a Video.
Videos are a great way of keeping your website visitors engaged and entertained. The longer they stay and watch, the better it helps your bounce rate. You could have a video on every page if you want. Like content – it needs to be something people WANT to watch.
That’s my list of 5 areas you can work on to help improve the ranking of your website. Don’t stop with only these 5. You are on your way to find more that you can do to your website.
Remember – Google rewards you with higher rankings when your website follows Google’s recommendations. Do you even know if Google is working 24/7 right now to bring you more Leads or more phone calls? Or are you invisible on Google?
Google has free tools so you can find out where your Website currently ranks for keyword phrases people are using. Now, while these tools are free, I find I don’t even go look at my own numbers. I get busy – as I’m sure you do. So I setup several reports that are emailed to me weekly. That way I’m sure to stay on top of my numbers. You can too.
We all want to be on page 1 of Google, but sometimes there is just to much competition for some keywords. And it seems impossible to get on Page 1 of Google.
Google+ can help. How?
You and your other connections in your Google+ circles can influence what Google returns in the search results. Think of it like being in a special club, where all the members have special privileges. In the Google+ club (your Circles), your websites that you have listed in your profile and business page, get priority when one of your Circle members does a Google search.
So you and all your Circle connections can influence what Google shows as search results. That may be enough to get you on page 1 on Google.
If you are on page 1 of Google, yes, new Customers will find you and you should get some calls.
However, if you are in the top 5, on page 1, then you are getting MOST of the calls. Just like the alphabetical listing in the yellow pages, the top listing on the first page gets the most calls. It’s the same with Google, Bing, and Yahoo. The top spot gets the most and the bottom spot gets the least.
So where are you ranking? I have a new FREE ranking tool for you to try. All you need is your business phone number.
A reverse lookup will happen to find your keywords. Then you will see a report on how you are doing.
Page 1 of Google = Profitable Visibility.
If you find you don’t like your ranking, and someone else is getting all the calls, then go back and start with my previous tip to get listed.
Have you tried to search for your business name in Google? It’s best to put your business name in quotes when searching, to help weed out other variations.
How many results did google show? Was it at least 1000? If you are under 1000, you are invisible.
How about your contact info? It’s vital to have your business name, address, phone on other Directory sites. And it needs to be exactly like what you have on your website. For example, if you have STE for the word Suite on your website, all other sites and directories should also have STE.
For the next test. How many listings can you find with your business name and phone number?
Simply search for the last 7 digits of your phone number, as it appears on your website. And include your business name. Did Google find at least 500 results?
Here is an example. As I write this I have a friend who does an amazing job with countertops. If I search for “elegant finishes” 326-6004
Google is only finding 33 results. His business is invisible.
So what can you do to get your info “out there”, so potential Customers can find you?
1) Create a free Business Listing in Google Places. Click on GET STARTED under “Get your Business Found on Google”. Keep filling in all the fields to provide all your information.
2) Easily get 100+ websites and directories at Univeral Business Listing.
You can see a current list where UBL will distribute your info at https://www.ubl.org/Distribution_List.aspx
Click on PACKAGES to purchase the plan you want. UBL charges you annually. Considering how much time it takes to get updated on 100 individual sites, the price for UBL is well worth it. Its a huge time saver. Enter your info once and UBL will add it to all the sites.
3) Here are some addtional websites to look at. Some of these may work for your business. If so, you can create an account or profile to list your Business.
4) Lastly, look up your competition the same way. What other websites are they using, that you have’t used yet for your Business. Many occupations have special or niche directories that you can use. You can find them easier by looking at your competitors to see where they are listed.
Don’t think you are done when Google shows you reached 500. The steps above are to help get you started. This is just the begining for promoting your business and website. You want to continuously be on the lookout for other places to list your business.
Google has enhanced their display of search results. Maybe you noticed?
If you use your mouse and hover on top of a website in the Google search results a double arrow >> is displayed.
Move your mouse to hover on the >> and small version of the webpage is displayed along the right edge. In addition, Google will take a snippet from the page and display in a black box. Notice that the words you are searching for determines the snippet that Google displays. You’ll also see that Google notated, with a red box, where it pulled the snippet.
How can you use this feature to your advantage?
Make sure your content, meaning your web pages and blog posts contain keywords that people will use to find your page or blog.
As always, fresh and unique content is king. Make sure you have the right keywords in it too. And you will be rewarded with a higher position in the search results.
Here is an example. Search for… quickbooks training bookkeeping phoenix
On the first page of the search results, I hover on the818solution.com. And then hover on the >> next to it. You will see a mini webpage like this with the search words in the snippet, and notated in the red box.
Try it yourself, on your own website. Add in keywords where necessary to improve your search results positioning and help Google display your snippets.