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Create a LinkedIn Company Page

With the popularity Facebook Business Pages, LinkedIn has joined in with Company Pages.  It’s not obvious how to create a Company Page.  And there are 2 requirements:

1) You need to be an official representative of the Company, preferably a current owner or employee of the Company.

2) A registered, company-owned email domain. This unique domain name would appear in all company email addresses following the “@” symbol (e.g., [email protected]). Email domains such as yahoo.comgmail.comhotmail.com or others will not be accepted when creating a Company Page because they are not unique to an individual company.

If you meet these requirements, then you are ready to create your Company Page:

– go to http://www.linkedin.com/company/add/show

– Fill in your company name and company email address, and check the box for ” I am the official representative of this company …”.  Click CONTINUE.

– If LinkedIn does not recognize the email address, LinkedIn may send you a confirmation email to continue the process.

– Fill out the additional company page info, upload a logo if you have one, and click PUBLISH to save your changes.

After you create your Company Page, you and your employees can link your profile to this Company Page.  Just like Facebook, the profile is all about the person and the Page is all about the Company.

This following step is important or your employee won’t show up on the Company Page.  All employees with a LinkedIn account should do this:

– Click PROFILE at the top of your home page.
– Click EDIT next to your current position.
– Click CHANGE COMPANY and type the full company name.   This step is crucial. Click the correct company name in the dropdown list.
– Click UPDATE.

Thats it!  You now have a LinkedIn Company Page, and you are listed as working for that company.

Just as you can ‘connect’ with other LinkedIn members, you can ‘follow’ Companies to keep up on the latest news, updates, and ‘connect’ with the Company’s employees. Flash Forward Sites on LinkedIn

Now you are ready to invite everyone to ‘follow’ your new Company Page.

Enjoy.

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