Do you have a blog? And if you do, are you using it regularly to share information?
Here is a few reasons why your business needs a blog.
- it’s a quick and easy way to share today’s news and tips to existing clients as well as potential clients
- new blog posts addressing today’s needs of potential clients, helps to demonstrate your knowledge and help build a reputation of trust
- there are free time saving tools that can distribute your post to various social media sites like facebook, Twitter, and linkedin
- your blog readers can share your posts with their friends and family. This is Internet viral marketing, when others are sharing and promoting what you write.
A vital part of blogging is having “remarkable” content. I have 2 meanings for “remarkable”.
Meaning 1: your posts are creative, unique, and interesting. People crave the topics you write about and keep coming back to read more. Can you think of a website or person that you follow, because you can’t get enough of what they write?
Meaning 2: people want to share your posts with friends and family. And they actually remark about your posts by adding their own comments or viewpoint.
You can’t have number 2 without number 1. And number 2 helps your search engine rankings, as well as brings visitors back to your Blog. In the end, it’s “remarkable” content that brings traffic to your website and Blog.