This tip goes hand in hand with the prior tip. Another popular way to improve your ranking in Search Engines is to use keywords as your page name, the name of your picture file, and even folder names.
For example…
Instead of pic4532.jpg as your countertop picture, use Countertop.jpg
Instead of using location.html as your page name, use Peoria.html or whatever city your office is in.
Instead of ‘category’ or ‘folder02’ as folder names, use a keyword such as ‘backpain’ or ‘waterdamage’. Use whatever keywords are appropriate for your site.
This is a great way to have the Search Engines index your site with more keywords.
You can see others using this. Go to google.com. Search for back pain.
You’ll see 6 of the search results showup because they had backpain as a folder name.
A very simple technique, and free.
Enjoy.