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Your Facebook page: it’s your company’s digital doorstep. Whether you’re setting up a new home page for your brand or trying to ensure that your existing one is as good as possible, you know that quality is everything, and it’s essential to ensure your page reflects your business to its absolute best.

The question, then, is how?

Remembering that Facebook sees nearly 2 billion monthly active users, you know that it’s essential to put your best digital foot forward and ensure that your customers are getting what they need from your page.

To put this another way, if your Facebook page isn’t displaying a comprehensive strategy designed to get you liked, noticed, engaged with, and followed, you’re missing out.

Here’s what you need to know about creating a professional, high-quality Facebook page:

Why Facebook Matters

First things first: why is your Facebook page so important? If you’re still waiting to understand the value of Facebook for business, here are a few things you need to know about the platform and its significance:

Facebook is the most popular social network site for marketers. Facebook is the top social channel for marketers. With more than 80% of marketers using the platform, it’s clear that not being on Facebook simply won’t do. In addition to so many people being on Facebook, marketers also overwhelmingly state that Facebook is one of the most effective marketing channels they use, with 73% of marketers saying it’s very useful.
Facebook is a significant driver of social media referral traffic. If you’re going to use a social media platform to gain social media referrals, Facebook is a great option. In 2014, for example, Facebook drove nearly 25% of all social media referrals, compared to the combined 31.24% driven by other social media sites.
Facebook offers the opportunity to create and distribute engaging social content. Facebook provides a high level of organic outreach, which makes it a perfect platform for learning how to engage and connect with your fans truly. If you’re just getting started on social media interaction, Facebook is the ideal way to master the art and connect more meaningfully.
Facebook hosts more than 40 million small business pages. Today, small business pages abound on Facebook. This means that anyone who wants to get noticed has to hop on the platform and participate. If most companies are using at least three social networking sites, it goes without saying that Facebook should have a place on the list.

5 Things A Facebook Page Needs to Look Professional

Now that you know why Facebook matters so much, let’s talk about what you can do to ensure your page looks professional, beautiful, and worthy of engagement:

1. Use a Business Page

If you’re operating your “business” page from a personal profile, you need to alter the approach. While a personal page is great for your personal life, using a Facebook business page will put you at a larger advantage.

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Not only do business Facebook pages offer access to content creation tools, paid promotional opportunities, and all the analytics and insights you need, but a professional profile will also create a verified page that looks more professional and boosts the confidence of potential customers. Once you’ve established a Facebook business page, use these tips to optimize it:

Choose the right name. Your Facebook business page should be your business name, nothing else, nothing less.
Customize your vanity URL. Change the default URL on your page to reflect your company’s name. As a general rule, the vanity URL should match your page’s title. Not only will this improve findability, but it’ll look more personalized and professional.
Complete your profile. Your profile picture, cover photo, bio, and profile should all contain up-to-date information and should reflect the professionalism of your brand. Keep in mind that consistency is key here and that your main visuals should all match one another.

2. Create an Engaging Cover Photo

Your cover photo should do much of the legwork associated with your business. Since the cover photo takes the majority of your “above the fold” space on your page, it’s essential to choose one that reflects your brand and engages your viewer. Keep in mind that you can also be nimble with your cover photo as you launch new promotions, seasonal sales, and products.

A tip for Facebook cover photo success? Cover photo guidelines change frequently, so it’s important to keep your eye on your page to make sure the dimensions match. When you keep your visuals within the official guidelines, you’ll have a better chance of them being high-quality and visible.

3. Add a Compelling CTA

A call-to-action, or CTA, is an essential part of your Facebook page. After launching the CTA feature back in 2014, Facebook has vastly expanded the options for adding CTAs to your brand page.

Today, you can choose from a variety of options like “sign up,” and “book now,” Each CTA can be customized with a piece of content or destination URL of your choice. These CTAs are a great way to increase traffic and get more views on the Facebook content business owners want to focus on.

4. Fill out Your “About” Section

One of the most important pieces of your successful page: the “About” section. Often, one of the first places a potential customer will go for more information about you and your business. It is important to outline your value proposition and mission statement clearly, and create biographies of you and your team.

Make sure it’s detailed and engaging as it is meant to build rapport between you and your new customer.

5. Post Photos and Videos

It is time to add some content. Photos and videos are an effective medium to communicate your message and engage your visitors. Visual content is 40x more likely to be shared than any other types of content, and it’s essential for you to focus on this area as you work on creating brand-specific content.

Make sure you post often content that is relevant, quality, and speaks to your brand. Don’t forget to have some fun!

A Better Facebook Page Starts Here

In today’s business environment, your Facebook page is integral to your success. These simple guidelines can elevate your brand and further drive sales all while helping you connect you to your customer base.

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If you run a business, you know there are dozens of reasons to be on Facebook. The first is that Facebook is the largest social media platform in the world, and that there are millions of people who use it daily.

The truth is, how you interact on Facebook makes a major difference in the overall trajectory of your business. If you’re not posting regularly or posting the right things, you risk missing out on traffic you could be earning. Fortunately, there are ways to get around this and to create a social posting strategy that truly works for you and your life. Moreover, one that works for your business.

Here’s what you need to know about why interacting more on Facebook is such a great idea.

The Benefits of Facebook Interaction

First things first: why does interacting on Facebook matter so much? Here are a few things you should know:

Facebook messenger has more than 600 million users
There are 20,000 people on Facebook every single second, which amounts to 11 million users on Facebook every 18 minutes
Facebook users are accessing Facebook from their mobile platforms 79% of the time
50,000 messages are sent on every minute
500,000 Facebook likes each minute
Every hour, Facebook generates $1.4 million in revenue
Facebook earns $2.5 billion a quarter from mobile advertising
People share 1.3 million pieces of content each minute on Facebook
Facebook’s user base is 66% millennials

Why You Should Post 2x Daily on Facebook

When it comes to Facebook, there’s a solid two-a-day rule that holds pretty true. There are many reasons for this. The first is that posting twice a day is essential for any company with a substantial Facebook following. In these cases, posting twice a day is almost literally the only way to maximize clicks and engagement on content.

There are also many other reasons to post twice a day on Facebook. Here are some of the largest:

1. Posting Twice Daily Hits Your Entire Audience

Facebook’s algorithm has undergone many changes in recent years. Because of this, posting twice daily is one of the best ways to ensure that you’re actually reaching your entire audience. If you only post once a day, you’ll miss certain audiences that aren’t on Facebook at certain times.

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When you post twice a day, you’ll hit your entire audience and ensure that everyone sees the content you have to offer. What’s more, posting twice a day is a great way to reuse content or share new material with people.

2. Posting Twice a day Keeps You Accountable

It’s easy to lapse when you start posting on Facebook. Fortunately, committing to a twice-daily posting schedule will keep you accountable and on top of things.

This is especially true for brands that are looking to create solid and specific outcomes for their brands. When you post twice a day, it’s easier than ever before to do this.

3. More Engagement Means More Sales

It’s simple math: the more engagement you get on your Facebook page, the more sales you’re going to make. Here’s a simple breakdown:

More engagement on your page means a higher rank for your page
More reach on your page means more traffic to your website and blogs
More reach for your blog posts means more clicks on your posts
More sales mean more money for you and your company

Think all these results sound great? Perfect, but you can’t achieve them without posting regularly to Facebook. Unless you spend a significant amount of time on the platform, your customers won’t reward you with their engagement or interaction.

With this in mind, keep your engagement on the Facebook platform routine and regular. It’s the best way to create more engagement and, ultimately, to drive more sales.

4. Facebook Wins for Referral Traffic

Of all the social media platforms out there, Facebook drives the most referral traffic of anything. Compared to Pinterest, YouTube, and Twitter, Facebook is the heavy-hitter when it comes to driving traffic and keeping your brand in front of customers. In December of 2014, for example, Facebook drove nearly 25% of all web referral traffic, compared to the 31.24% driven collectively by all other social sites combined. If you’re still using search as your primary source of traffic, this major boost in social referrals could be a huge boon for your company. Especially as search traffic continues to change, social media referral traffic continues to become more important. The catch, though, is that you can only take advantage of this social referral traffic if you frequently post on the platform.

5. Facebook Currently Houses More Than 40 Million Active Pages for Small Business Users

While it may seem like there’s no reason to put yourself in the line of fire and compete with 40 million other small businesses, this is more of a “keeping up with the Joneses” situation.

If you’re not on the same platform as 40 million other competitors, you’re going to miss out on traffic, sales, and conversions that should have and could have been yours. With this in mind, it pays to get onto Facebook, carve out your niche, and commit to a regular posting schedule for the sake of keeping your audience engaged and attached.

The Case for Facebook

Facebook is a powerful marketing platform, and it deserves an active spot in your marketing arsenal. If you’re not posting twice daily on the platform, though, you’re not using it to its full potential. By posting twice daily on the platform, you stand to increase engagement with your customers, ensure your posts are reaching your entire audience (rather than just part of it), drive attention around your sales, events, and promotions, and create a dynamic and exciting Facebook page experience that will keep customers coming back for more.

If you’re having trouble maintaining the 2x weekly Facebook posting schedule, one of your best options is to enlist a professional agency that will work with you to ensure you’re managing the platform the way you want to, and that your customers are getting what they need from your agency.

Our team is here to ensure you get quality Facebook posting and management services, no matter what kind of company you run. Contact us today to learn more about our social media engagement services, or to select your ideal package now.

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