Small Business Marketing

Why Branding Your Social Images Makes you Stand out From Your Competition

Today, social media is synonymous with online marketing. If you’re looking for a way to improve your brand’s online presence and encourage more people to interact with your company, engaging on social media is one of the best things you can do.

It’s also important to remember, though, that social media is a very crowded field, and standing out requires getting creative. The more you can set yourself apart from the competition, the better you’ll fare. One of the best ways to do this is simple: brand your images on social media.

Here’s what you need to know about this straightforward approach, and how doing it can improve your efforts, both now and in the future.

Why Brand Your Social Images?

Starting a business is a great deal of work. It’s especially challenging in the digital age when companies must either adapt rapidly to online norms or fade into obscurity. One consideration that entrepreneurs need to get right from the beginning of the startup process is how to deal with and stand out from the competition.

We live in a highly capitalistic society, and everyone’s “out to get theirs.” For online companies to succeed in this industry, they must develop approaches which are unique and separate from the rest of the herd.

This is where branding social images comes in. Because Facebook is a highly visual platform, it stands out as one of the most crowded platforms on the web. It’s tough to stand out and even tougher to have your images noticed in the virtual sea of images. Fortunately, it’s easier to get around this issue if you figure out how to deal with competitors right from the get-go.

5 Reasons to Brand Your Social Images

There are dozens of reasons to brand your social images, not the least of which is recognizability. Here are a few things you need to know about the benefits of branding your social images, and how it can help your brand stand out online:

1. Recognition

Part of any great brand is recognition. Think about it with the brands you know and love. Nike, for example, Nike and Coca-Cola are both highly recognizable brands, and they achieve this with intelligent branding. Each brand has a defined color scheme, a

specific and continuous brand voice, and a masterful understanding of how best to brand their social media images and interactions. Both of these things create a sense of recognition for consumers, and make it easier for customers to trust brands across the board.
specific and continuous brand voice, and a masterful understanding of how best to brand their social media images and interactions. Both of these things create a sense of recognition for consumers, and make it easier for customers to trust brands across the board.

2. It Makes a Great First Impression

First impressions go a long way, we have all heard it before. Specifically, when it comes to your business’ website or social media page, the first glance can make all the difference and ultimately whether you just made a sale or not.

Our fast-paced, smartphone-driven world has accelerated this process. Having a well-designed website is essential to a productive first impression.

According to a report from the 2007 Design Council Report, companies with intentional design-conscious websites and social media sites outperformed those who did not. Simply stated, if you want a positive first impression and to form a lasting relationship with a potential customer, put some time, effort, and resources into these digital assets.

3. It’s Engaging for Consumers

When starting a new business, never be afraid to take a page out of someone else’s book. Established, successful businesses offer bulls-eye information about how effective design and creative branding can engage customers for the long run.

Take two examples: Apple and Nike.

Both use creative quotes and aesthetic design in their branding to engage consumers and ultimately offer an experience that is not just about shoes or computers. To capture the attention of a potential buyer in today’s vast consumer sea, focus on functional elements of design in your marketing with a brand strategy which speaks to your mission.

4. It Allows You to Target Certain Consumers

Whether it is a specific holiday campaign or a new product release, effective use of design in your marketing will help push sales either for a target audience or for a specific market. Make sure that your design choice aligns with your message and goal.

For instance, let’s suggest that you are the proprietor of a small local crepe shop on and as the leaves begin to change color, everyone enters a pumpkin spice frenzy. You want to further capitalize on this demand and reach as many potential pumpkin-spice aficionados as possible, so you incorporate fall design elements on your social media sites, create some storefront advertising, and perhaps put a new banner on your Facebook page to signal the return of the pumpkin spice extravaganza. All of it is equipped with your logo, and – boom! – you’ve got an effective marketing campaign.

It’s easy to see how creative and effective design and campaign alignment can boost sales in a particular group of consumers.

5. Direct Marketing Tool

There are many marketing tools in your toolbox. Print, email, website, TV, radio, etc. When reaching directly to consumers in this fashion, as we mentioned earlier, first impressions are paramount.

Effective design, consistency, and focus of message will heighten your success. For new business owners who lack the funds to be able to invest heavily in some of the more expensive direct marketing options, think and start small, a well-designed business card is an easy way to make a lasting impression.

Branding Social Images

In the digital age, the competition is more ferocious than ever, the landscape ever-changing. Creating an authentic voice into today’s digital marketplace is essential to establishing a brand consumers are interested in, and more importantly, connect with.

We all want an edge, and by using social media and other digital mediums, you take an important first step in creating a lasting connection with consumers all while establishing your digital voice.

When done effectively, your customers will value your authenticity and want to see and know more. Think about first impressions, your design aesthetic, how to effectively communicate your values, and how you can use your social images as a way to improve your business for the long run and for certain campaigns.

Are you looking for a skilled agency to help you brand your social media images? Contact our team today for additional assistance!

Business Websites

The 5 Things People are Going to Your Website to Find

Building a website for your business is a great way to attract new customers and keep in touch with old ones. What many business owners miss, though, is that customers expect certain things from your website.

This is not a one-way relationship. If you’re going to build a website, you need to ensure that it offers the things that your customers expect to find. Here’s an overview of the top five things customers want to see on your website and will leave if they can’t.

1. Your NAP Information

First things first, your website should contain your name, address, and phone number. While this seems obvious, these are things that many website owners forget. This is a significant problem and easily avoidable.  

Customers who cannot find your phone number also cannot call you. Considering how many website searches start with local intent, it’s downright silly not to have your address on your website.

Customers who cannot find your phone number also cannot call you. Considering how many website searches start with local intent, it’s downright silly not to have your address on your website.

If you don’t post your address, phone number, and name, customers don’t know where to locate you, how to get in touch with you, or really anything that they need to know to do business.

With this in mind, keep your NAP information up-to-date and on your website. As a general rule, it should be large, centrally located, and easy for customers to find no matter where they are on your site.  Bonus points for making it clickable.

If you have a separate business and mailing address, use your physical address on your website. That’s mostly the one that customers will be looking for, and is an essential one to present to them.

2. Contact Forms

In some cases, customers aren’t necessarily looking to call you right away. They may have a complaint, may have a question, or may have some other inquiry that they would rather submit via email or contact form. As such, it’s ideal to offer an electronic means of contact on your website.

This is also essential for small business owners who can’t always get to the phone, and don’t have a dedicated gatekeeper. Email addresses that are unfamiliar tend to be picked up by spamming Bots so many small-business owners set up contact forms on their website. These forms work on WordPress sites or other similar platforms. For best results keep them short and to the point.

3. Pricing Information

One of the first questions. The only way they’ll get an answer to this question is if you post pricing information on your website. With this in mind, respect everyone’s time and make your prices clear, easy to understand, and simple for your customers to navigate. Customers want to know that they’re working with a person.

Your website should have extensive pricing information. This will give potential customers an idea of the level of service they want to purchase before contacting you.

Not only will this help you come off as upfront and honest to your customers, but it will also save you plenty of time on the phone explaining your pricing and going back and forth. To avoid issues with publishing your pricing, be sure to update pages frequently and inform long-standing customers of any price changes.

4. An “About Page”

Customers want to know who they’re working with, what your company is all about, and what drives you. Because of this, it’s essential to offer a comprehensive, detailed, unique about page.

Although this about page will vary depending on who you are and what your company’s mission is, the general must-haves for an about page include your company’s background, a bit of information about the founders or managers, a breakdown of your services, and a general expansion of your company’s elevator pitch.

Your website, no matter how short or long it may be, should always have an about page that explains your experience, your company’s values, and what makes you unique.

5. Social Media Links

No website is complete without some social media links. To keep your customers coming back for more, offer social media links right off the bat. They should be prominent, featured at the bottom of each page on your website, and should link directly to the social page and question.

For best results, use matching social media icons to take customers to your various pages. When customers can find your social media effortlessly and easily, they’re more likely to follow, share, and interact in the ways that you want them to.

Additional Tips to Make Your Website Better for Customers

Once you’ve ensured your website meets the above requirements, you’re well on your way toward a functional and helpful site. Are there things you can do to make it better, though? Of course! Here’s your step-by-step guide to a better site, made simple.

  • Improve Your Images. One of the easiest ways to make your website higher-quality and more customer-facing is to reboot it with images. Think of a set of fresh images like a coat of fresh paint: it’s the perfect, low-cost way to improve your site design and ensure your customers have something nice to look at. If you’d like to, you can hire a photographer to refresh your website images. This is an option for marketing companies with a larger budget, as this will be a relatively expensive option. If you’re looking for a lower-cost alternative, consider investing in a few excellent stock images, instead. Sites like Pexels and Shutterstock offer high-resolution free or paid stock photos that you can use throughout your website and other marketing materials.
  • Improve Your Typography. A strong typeface is ideal for setting your website apart from the rest. Ideal for creating hierarchy and visual interest, typography is an excellent way to make your website more modern and beautiful. Not sure which typefaces go together?  This breakdown from Canva is a great way to see which fonts pair together nicely.
  • Add a Video. Did you know that the human brain processes visuals 60,000x faster than text? With this in mind, consider adding a video to your website homepage. An excellent way to give your customers an immediate breakdown of your company, and ensure they know what they’re getting by visiting your page, a video is an excellent addition to any high-quality website.

A Better Website Starts Here

There are dozens of ways to improve your website, but they’re not all created equal. When it comes time to build it, the first thing you must do is ensure you’re offering the experience customers want. By giving them the five things they’re coming for, you can enhance interest and ensure they have a positive experience. Take this one step further with the bullet points above for a site that will knock your buyers out of the park!

Local Search

5 Website Elements That Will Make Your Local Customers Happy

Did you know that more than 50% of customers who conduct a local search will visit a store within a day? What’s more,78% of local mobile searches result in an offline purchase, and about 56% of all “on-the-go” searches have local intent.

To put this another way, local search is BOOMING, and now is the time to hop aboard.

If you’re wondering how to optimize your website to speak to these local customers, wonder no longer.

This post is here to guide you through the process.

5 Must-Have Website Elements for Local SEO

If local customers are everywhere, how do you attract them to your website? Here are seven actionable tips to implement right now:

1. Keep Your NAP Consistent Across All Directories

NAP stands for name, address, phone number, and refers to the “how to find us” information you must always keep consistent. The reason for this is simple: NAP information is instrumental in ensuring customers know how to locate you. If it’s inconsistent or inaccurate, you thwart the best attempts of your customers to track you down.

Unfortunately, about 49% of businesses never update their NAP information online.

Unfortunately, about 49% of businesses never update their NAP information online. To make the most of local search, don’t be like these businesses. Instead, keep your NAP information consistent and update it across all major listings whenever anything changes.

2. Collect Positive Reviews

If you want to build credibility for your business, collecting local reviews is one of the best things you can do. The reasons for this are many. The most important, though, is trust.

Right now, 84% of customers trust online reviews as much as personal recommendations from friends. Because of this, collecting a few high-quality online reviews is one of the best ways to position your company as trustworthy and reliable, and ensure those local customers keep walking through your doors.

If you’re not sure where to start collecting reviews, turn to social sites like Facebook, your Google listing, and relevant platforms like Yelp and Angie’s List.

3. Create Local Content

If you want to dominate local search, you need to focus on dominating local content, as well. Local content serves a few essential purposes when it comes to your site’s SEO. To start, it makes it possible to earn links and get the “link juice” you need to ensure search engines are pointing customers to your site.

Secondly, creating local content positions you as an authority in your industry, and ensures that customer will turn to you for information and knowledge.

Finally, having a large amount of local content in your holster gives you material to share on social media and boosts the likelihood that you’ll land positive press mentions, which, in turn, make it possible to grab the attention of new customers and earn the business you deserve.

4. Optimize for Google My Business

Google is the most dominant search engine in the world, and it wants to focus on sharing content it can support and verify.

While Google uses dozens of different metrics to verify a site’s quality, Google My Business is their primary tool. As it stands now, Google evaluates My Business listings to determine if a business is authentic, learn what it offers, and push listings to customers.

With this in mind, it’s essential to optimize for Google My Business. Here are a few steps to do that:

  • Create and verify a Google My Business page
  • Use Google Posts within your account
  • Gain reviews on your Google My Business page
  • Encourage customers to post and respond to reviews online

Google automatically assembles this information for your business based on other data they can find about your business online. This is important because, unless you claim your business listing through GMB, you could be missing out on positive reviews and feedback left about your company across the web.

5. Optimize Web Content

The final step in optimizing your site for local SEO is to turn your attention to your lesser-noticed content, including your URL, title tags, headers, and meta description.

While a great deal of local SEO is just showing up and making it possible for customers to find you, there’s also a very technical aspect to the process. Since Google indexes your pages for later use, it pays to ensure all of your content is optimized accordingly.

With this in mind, check your URL, title tags, site and page headers, and meta descriptions for relevant elements like keywords, geo-targeted information, and more.

Not only will these elements help your content appear in search engines, but it’ll make it possible for highly desirable local customers to find you.

The Case for Local SEO

Today, four out of five customers turn to search engines to find information on local businesses. Because of this, you could miss out on about 80% of your possible customers by simply failing to optimize for local search.

Fortunately, positioning your website for local search is easier today than it’s ever been, and following these five tips is a great way to get a leg-up on the competition.

While SEO is always changing, the importance of local search will only continue to climb, and now is a fantastic time to hop aboard.

Need help with your website? Contact our team today to start your project!