You need backlinks to your website. What’s a backlink? It’s a link on another website that points to your website. This is also known as ‘in coming’ links.
The number of backlinks is a popularity rating for your website. And all Search Engines count your backlinks when ranking your site.
Want to see how many backlinks you have? You can use this free Backlink tool.
Just provide your website name and you’ll see how many backlinks are being counted in the Search Engines. And if you like, also enter a competitor’s website to see how you compare.
You will notice that you need thousands of backlinks to seriously compete with the bigger websites.
You’ll also notice that the Google numbers are zero or significantly lower than the others. Google considers their backlink counts to be proprietary. So they purposely don’t provide accurate counts. Instead, Google provides a PageRank rating. You can see your Google PageRank.
Your website content and the number of backlinks to your website are the 2 most critical factors Search Engines use to Rank your site. So it’s vital to continuously build backlinks.
How? That will be in future tips.
