Do you have a call to action in your email signature?
We send dozens of emails every day to family, friends, and customers. While most of us are good about having a signature in our emails that contains our name and phone number, don’t forget the other important items:
- Your website
- Your favorite social media site, so people can connect with you
- A simple call to action for your email recipient to do something
Use color and a picture to make your info stand out and be memorable. This can be done with email tools that support
“rich text”. All the major email services (gmail, yahoo, msn, and even AOL) allow rich text email signatures. You can use rich text to change font colors, resize the font, and make links. Some email clients, such as Outlook, also do rich text signatures.
Something they don’t say is that you can use HTML in your rich text signature. But not by typing the html into the signature box. Instead, create your html signature in an html file. Open the html file in your favorite Browser. Then copy your displayed html signature and paste it into the rich text signature box. If you use a picture, put the picture on your website’s web server. That way your picture can be displayed in everyone’s email.
For example, here is mine:
Are your Customers finding your Website?David Johnstone
http://FlashForwardSites.com
480-444-2520
PS: If you could click on 
on my facebook page, that would be great!
For your call to action, what would you like a potential customer do to identify themselves as interested in your product or service? Here are some ideas:
- ask for a free report
- click on your facebook LIKE button
- signup for a free newsletter
- click to see your specials
- enter a sweepstakes
- take a survey
- click or call for a free quote
That’s it. Pretty easy. Send me an email with your signature. I’d like to see what you created.
