Video is a popular way to educate and entertain your audience. How would you like an easy way to direct Leads to your Website or Landing page, with a simple click?
Normally when you watch a Youtube video, clicking directly on the video is how you PLAY and PAUSE. But Youtube has transparent advertising that creates a clickable area to send your audience to your website or a targeted landing page.
Watch this video to see an example. During the first 15 seconds of this video a transparent clickable overlay appears near the bottom right corner, to send people to the specific landing page, allowing them to make a donation.
After the video has finished, the overlay reappears. This example shows a good way to get Leads at the begining of the video and again at the end.
This overlay is powered by google adwords. You can use Adwords to promote your video as a normal Pay Per Click ad. Or you can skip the advertising cost and just use the clickable feature to direct people to your landing page.
This is an easy way to get more Leads with a simple click on your Video.
