On your Facebook Business Page, you have your Wall. A place for you and your Customers to share information and leave feedback.
Across the top is an area for 5 photos. You may have noticed that the photos come from your Facebook albums. And they are displayed in a random order. So each time your Business page is displayed the order of your photos change.
This area of 5 photos can be used to your advantage. Think about what message you want to convey. Choose your photos wisely, to convey that message.
Remember that your photos will be presented randomly, so each photo should contribute to your message regardless of their order.
Some ideas to consider…
– Do you have a special offer?
– Is there a special day or event coming?
– Is there a special person or group?
– How about a featured product or new product announcement?
– Maybe new branding?
All of these can be shown as pictures. To see an example, checkout Hanes Facebook Page. They regularly change their photos as their message changes.
Do more than litter your wall with stale photos. Choose them with purpose. Use them to your advantage.
